Louis Vuitton’s collection can be considered a tribute to sport but also to haute couture. The Vuitton man, next spring-summer 2010, will wear hi-tech, tailored clothes: nylon jackets, silk and cotton trousers with hi-tech accessories and small cardigans to wear with shorts and sneakers. This collection is animated by very vivid summer colors such as yellow and orange, even though he still uses the more sober colors such as white, beige and grey. His preferred bag is a tote bag made of leather, even though he also uses mini man bags attached to the belt or classic shoulder bags to wear across the body. Sometimes bags are so big and wide that they look like suit-cases. The evening look is blue or wine red colored, if possible, using shiny fabrics and enlivened by quirky leather shoes in electric blue, fluorescent green and gold. Very chic is also the leather jacket in brown or black.
Paul Smith presents a very classic menswear collection but it is rich in color, with red, periwinkle, sky-blue, grey, electric blue, orange and light green next to more sober tonalities such as white, dark blue and black. His elegant evening style is very refined and linear while the casual look is original and young, mainly based on combinations of contrasting colors such as vivid blue and green.
As we can see, each designer has a different vision about the new man of next spring-summer 2010: some designers imagine the new man as an ethereal, refined being, surrounded by light clothes in subtle shades, while others promote the idea of a strong rebel who creates a look to enhance his masculinity and his virility.
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